Dear Clinique,
I’m writing an open letter to complain to you (and to the world) about the Clinique High Impact mascara, which is not inexpensive, is clumpy, and tends to run towards the Tammy Faye Bakker look when applied by anyone who is not a licensed cosmetologist.
The Clinique brand is usually associated with a clean image. (If in fact a make-up can truthfully be considered clean and healthy.) And in many ways, much of Clinique’s line actually represents this ideal image; most women who wear Clinique don’t look like circus clowns or drag queens. In most cases, women wearing the Clinique brand actually look tasteful, which isn’t exactly what I can say for some other make-up brands.
I’ve come to the inescapable conclusion that the exception to this is any woman who is wearing Clinique High Impact mascara, which is altogether too clumpy and distract a person from even the prettiest eyes. One look in the mirror on a wearer of Clinique High Impact mascara could severely scar someone for life; it’s even worse than the look of red-wine stained lips and teeth.
I can’t be the first person to complain about this mascara. And I am 100% positive that I will not be the last.
I’m not sure what I hope to get with this criticism. Better High Impact mascara options, maybe? A refund for the money I spent the last time? Free make-overs for the rest of my life?
All of the above?
Seriously, Clinique shouldn’t be selling mascara that is such a bad product. Probably the most tragic thing is that the mascara is not as good as some of the mascara offered by Cover Girl, which is a much more inexpensive brand. If you are offering high-priced products, you need to make the products worth the price. Times are tough in the economy and you are going to be competing with less expensive brands whether you like it or not.
Offering cheaper products at a higher prices may have worked in the past, but in today’s competitive economy, it won’t work. It doesn’t take much for a company to ruin its reputation, but offering sub-par products at premium prices is one of the surest ways to do it.
So, please, please, please stop selling crappy products. I am sure that the Clinique High Impact Mascara isn’t the only product that isn’t necessarily worthy of the Clinique name and I hope that there won’t be more coming.
Sincerely,
Me